Mackenzie’s Substack
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3rd June 2025
Buying Belonging: The Rise of Curated Connection
When Kira first moved to Melbourne, she found herself in the middle of a global pandemic. Leaving her friends behind in the town she grew up in, she and her family made the leap across the country. With a commute of up to an hour to and from work every day, finding new friends wasn’t at the forefront of her mind. Eventually, the dust of the move settled and Kira found that amongst it she was alone. She had her family but her friendships had turned into just liking and commenting on Facebook post...